Toilet paper
Soft, strong, reliable and cost-efficient.
- Ply
- 1–4
- Roll
- Short / long
Agency · Manufacturing · Distribution
From factory to shelf.
Vialda develops, produces and distributes toilet paper, kitchen towels, hankies, napkins and candles — as private label and under our own brands. For retail chains, wholesalers, horeca (hotels, restaurants and catering) and distributors across Europe.
- Production
- 4 factories in EuropePoland, Czech Republic, Slovenia
- Qualities
- 1–4 plyCellulose or recycled fiber
- Certifications
- FSC · EU EcolabelNordic Swan in some cases
- Channels
- Retail · Wholesale · HorecaDistributors too
Range
Five categories,
one shipment.
From long to short rolls, 1–4 ply, cellulose or recycled — whatever the customer prefers. Flexible volumes, custom packaging and private label on the same order.
Kitchen towels
High absorbency and durability. Roll or center-feed wiping paper.
- Ply
- 1–3
- Format
- Roll / center-feed
Hankies
Pocket packs and boxes for home, car and office.
- Ply
- 3–4
- Format
- Pocket / box
Napkins
Everyday and premium table solutions for home and horeca.
- Segment
- Standard / premium
- Channel
- Retail / horeca
Candles
Functional, decorative and lifestyle-driven — scented and unscented, from tealights to outdoor.
- Type
- Scented / unscented
- Format
- Tealights → outdoor
Beyond the categories
Customized household products
Developed for private label and B2B customers. Tell us what the shelf is missing and we will make it.
Our value proposition
Four things we
actually deliver on.
Quality you can trust
Consistent performance, controlled sourcing and quality assurance at every step — from raw material to finished product.
Smart & scalable production
Our manufacturing and sourcing model lets us scale quickly, optimize costs and adapt to market demand without compromising quality.
Sustainability with substance
Sustainability is not a claim — it is a process we continuously improve.
- Responsible raw materials
- Optimized logistics and packaging
- Reduced environmental impact across production and transport
FSCCertified fiber
EU EcolabelEU certification
Nordic SwanIn some cases
Strong commercial understanding
We understand retail margins, consumer behavior and logistics efficiency. That means products that sell, not just products that look good.
Our markets
Four customer types,
four ways of working.
We adapt packaging, volume and delivery setup to the part of the chain you sit in.
Retail chains
Chains and individual stores. Shelf-ready packaging, promotional quantities and display solutions.
Wholesalers
High volumes, a simple article structure and delivery from a single case to a full truck.
Horeca
Restaurants, hotels and catering. Bulk packs, napkins and wiping paper for professional use.
Distributors
Resale in your own markets, with or without your own label.
Production
Our factories
A selection of the facilities we produce at. Their location in Central Europe keeps both lead times and freight costs down for Nordic deliveries.
Facility 01Poland
Facility 02Czech Republic
Facility 03Slovenia
Facility 04Poland
Step 1Factory in EuropeProduction to your specification
Step 2VialdaQuality assurance, logistics and documentation
Step 3Your DC or storePallet or full truck, delivered direct
Private label
Your brand,
our production.
From the first price indication to a pallet at your DC. Five steps, the same team all the way.
- STEP 1
Brief
We go through volume, quality, format and price level. Indicative price within 3 working days.
- STEP 2
Samples
Physical samples at your office before any decision is made. You feel the paper first.
- STEP 3
Design
You supply print-ready artwork — or we develop it together with you.
- STEP 4
Production
Production at one of our European factories, with proofs and continuous follow-up.
- STEP 5
Delivery
Direct to your DC or store. Lead time from order: 8–12 weeks.
Who you talk to
Three people.
No middlemen.
You get names and direct numbers from the first contact. No call queue, no account manager rotation, nobody who "will check internally".
Victor Dahlqvist
CEO
Deal structure, private label and new partnerships. 15 years in FMCG specializing in tissue for Scandinavian retail.
Christer Bengtsson
Nordic Sales Director
Your contact for range, price lists and promotions in the Nordic market. 45 years in retail and private label — you never have to explain the category, and you get straight answers about what actually works on the shelf.
Birgitta Dahlqvist
Supply Chain Manager
Orders, delivery planning and transport. The one who makes sure the pallet is where it should be, when it should be.
Brands
Our brand or yours.
We supply under our own brands and as private label for the trade — often on the same order.
Our own brand
Soft, reliable paper products for everyday use at a competitive price point.
Exclusive agent in the Nordics
Vialda is the exclusive agent for Gala Group in the Nordics — the full range goes through us. One of the world's leading candle manufacturers, founded in Germany in 1972, with around 5,000 employees and production in Germany, Poland and Hungary among others: candles, home fragrance and natural home décor.
Private label
Your label
Your design, your volumes, your packaging. Produced and delivered by us.